Last week we threw a launch event to celebrate the launch of our new collection with England and Tottenham Hotspurs midfielder, Dele Alli. Hosted in central London at Radio Rooftop Bar on top of the ME Hotel, which has the sickest views of the city skyline. It was the perfect opportunity to catch up with our UK fam including VIP’s, Influencer’s and even Dele’s team mates showed up to support the collab.

The venue doors opened from 8pm and guests were welcomed at Radio Rooftop with Watermelon Daiquiri and Mojito cocktails and were able to take in the breathtaking venue.

Walking the boohooMAN red carpet were a number of our favourite Influencers, Sports Personalities and Musicians, along with Dele’s friends, family and team mates.

Dele’s girlfriend, model and influencer Ruby Mae was there to show support of her other half, and stunned in a full outfit from our other half boohoo. Dele of course wore a  Zip Detail Bomber Jacket With Embroidery and Yellow Contrast Check Longline Long Sleeve Shirt from his collection.

After a 1-0 win against Newcastle the previous night, the rest of Dele’s Spurs team mates were out in full force to celebrate the win and Dele’s footsteps into the fashion world.

boohooMAN favourite, rapper and songwriter, Wretch 32 stopped by to enjoy the event.

George Lineker stopped by with best mate and Made in Chelsea star Sam Prince. Worth a mention that his dad Gary used to play for Spurs back in the day.

Sam Prince came dressed to suit, in a fit from our last campaign, boohooMAN x French in his French Montana Faux Fur Bomber.

Jack Maynard also showed up to the party at Radio.

British professional boxer and Team GB member, Lawrence Okolie stopped by at the event. Representing in an Original MAN Logo Print T-Shirt. 

Model and fashion royalty, Lottie Moss came to the Dele Alli launch with pal and MIC regular, Tina Stinnes.

Betsy-Blue English posed for the camera’s in a statement boohoo outfit.

Instagram star, Lottie Tomlinson and Brittany Senescall walked into party at Radio Rooftop. 

Not3s took a pic with close mate Dele before heading to perform at the event. The pair actually regularly play fortnite together. 

With all the talent through the door, the launch got in full motion with DJ Matt Richards on the decks, everyone was getting their pics for the gram at the boohooMAN bash.Dele cut the music and took to the stage to thank everyone for coming down to support boohooMAN by Dele and the boohooMAN team for making the collection possible. He talked to the crowd about how the designs were a reflection of his personal style, hoped everyone liked them, and if not, then they had a problem!

He then introduced his favourite rapper and musician of the moment Not3s to the stage to perform.

Dele, Ruby Mae and boohooMAN bossman, Samir Kamani watched his performance from behind the DJ decks.

Not3s serenaded the lucky girls on the front row with hit ‘My Lover’ featuring beau Mabel.

He performed a mash up hits, ‘Sit Back Down’, ‘Aladdin’ and ‘Addison Lee’. Which have been on repeat in the boohooMAN office ever since. Not3s varsity jacket is part of the collection designed by Dele, which is now live on

Grime Artist Fekky thoroughly enjoyed himself at the event and was later joined by Chip and Boy Better Know members, Skepta and Jammer.

Some of our favourite menswear influencers, Howey Don, Finnerz, Rowan Row and Daniel Marin toasted a cheers to the night.

Anthony Joshua aka AJ / World Heavyweight Boxing Champion also snuck into the event to support Dele and boohooMAN, and shared pics in the VIP area.

Cheeky Sport fella’s Joel and Akeem were there to do a takeover on the @boohooMANofficial Instagram covering the event. Shop the looks they’re both wearing from the collab here.

Betsy-Blue English sipped on a G&T inside the venue.

Xavier Hickman and Tafari Hinds joined the event.

Overall the event was a huge success and a great night way had by all, as they do say, ‘there ain’t no party like a boohooMAN party’.

You can discover the boohooMAN by Dele collection here.

The collection is ready to shop so you can cop some of the styles seen as above on Dele himself and guests. Check it out here. 



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