Summer is finally here, and with it comes our latest campaign, #BeTheMAN. It’s all about relaxing, looking your best and being that guy.

Be the man who never says no. Be the man who’s young, fresh, bold and exciting. Be the man who turns heads when he walks into a room, who everyone wants to be around, who looks his best, stands out from the rest and knows how to start a party. Here’s to the men that show everyone how it’s done. Here’s to being that man.

Set against the backdrop of a beautiful beach in Malibu, our #BeTheMAN summer campaign brings a range of surf and skate vibes that coincide with those aspirational California summer vibes.

Summer’s here, and it’s time to enjoy it in boohooMAN style.

Watch the new campaign ad below.

Shop the new campaign here.



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