Forget what you thought you knew, Premium is here! Our new, updated and upgraded collection has landed and it’s everything you need to make your stylish statement this party season.


Head designer, Shane Chin, says about the collection: “We’ve taken a step into realms of fashion that are new to us. We’ve put more focus onto fabrics, details and certain features. It’s a range for modern, youthful and more fashion focused guys which can be worn for formal parties, nights out and day to day smart casual wear. I’m excited to see what doors open for the brand with this release and which direction we decide to take it”. – see the full interview here.

The new 41 piece collection has been designed to be affordable and highly sustainable. Great quality and durable materials have been combined with modern design details and classic silhouettes to create a range of trend led styles.

Key pieces from Premium include the grey ombre effect overcoat, real suede studded western jacket, 3D embroidered borg lined denim jacket and a sequin bomber.

The price of the new Premium collection ranges from £12-£120. Check out the collection here and join the conversation on social using the hashtag #boohooMANPremium.


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