We decided to escape the approaching winter weather here in England and more importantly, avoid the premature Christmas decorations by jetting off to the sunny, Southern California city of Los Angeles, to shoot our latest collaboration collection, boohooMAN x Tyga | Tears of Joy.

Located just a few minutes’ drive away from Eagle Rock, we found a scenic, yellow paint striped road, overshadowed by countless palm trees as far as the eye could see.

Being a sports car enthusiast, with a collection of Rolls Royce, Bentleys, Ferraris and Bugattis to name a few, it wouldn’t be a shoot with ‘King Gold Chains’ without some flashy cars.

So, we brought along a white 4×4 Mercedes-Benz G-Class and an iconic Lamborghini Huracan.

Alongside the sports car props, we added some graffiti walls which included the words boohooMAN, Tears of Joy and the logo, designed by TYGA himself.

The graffiti props and old school chopper were there to emphasise the essence of urban style and hip hop culture, of which the latest collection is highly influenced by.

Check out the finished video cut below and cop yourself some of the latest boohooMAN x Tyga | Tears of Joy collection here.


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