boohooMAN Celebrates the Launch of Their Collaboration with DENO at Thorpe Park
boohooMAN shut down Thorpe Park exclusively for an event to celebrate the fashion re-tailer collaborating with artist DENO
September 5th, 2019 [Thorpe Park, UK] – Last night, global online fashion retailer, boohooMAN, celebrated the launch of their collection with artists DENO at an exclusive launch party held at Thorpe Park.
Inspired by DENO’s bold style and larger than life persona, the event served as the ultimate experience for his young fan base. boohooMAN and DENO wanted to go big for the launch event and what’s bigger than shutting down Thorpe Park for an exclusive evening of rides, entertainment and performances. Heavily branded with campaign imagery and videos, the theme park soon became DENO’s very own space for the evening!
JAY1 kicked-off the night’s performances with a strong set of his most popular hits. DENO then headlined the evening with an electric performance of smash hits including “Advice’’, even bringing Dele Alli on stage who is featured on the song. Notable attendees included Dele Alli, Wes Nelson & Arabella Chi, Kaz Crossley & Theo Campbell, Krept & Konan, India Reynolds, Anna Vakili, Love Island winner Amber Rose Gill and many more.
The boohooMAN x DENO collection, available from today, features utility vests, matching sets, tracksuits, puffa jackets and printed tees, all available in a variety of colourways. Logos are also key throughout with a mix of boohooMAN’s most recent designs and an exclusive target icon with the letter D in the middle, located on a small selection of items. Available in sizes XS – 5XL.