We’ve just launched our latest streetwear edit with unstoppable Afrobeat rapper, Rema.
The 22-year-old has been a pivotal influence on Afropop music across the globe, collaborating
with artists such as Chris Brown, FKA Twigs, and more.
Check out the shoppable video HERE
Accolades include his single ‘Calm Down’ which ranked number 1 in his home
country of Nigeria and reached 16 million views on TikTok. Recent album ‘Rave & Roses’ hit number 1 across 12 countries, so you’ll see much more of this afro-rave icon soon. Witness Rema flexing his skills to a global fan base, here: Instagram | Twitter | Spotify | TikTok
Following all that success, developing fashion-forward streetwear with boohooMAN felt like a natural next step in his meteoric rise. The collection mixes Rema’s bold personality and love of fashion with quirky graphics and the boohooMAN streetwear aesthetic. Matching sets and oversized fits take centre stage, while the star of the range is his PU applique bomber jacket.
Shot in the heart of Rema’s hometown, Nigeria, the campaign imagery is a play on his use of psychedelic
graphics and catchy slogans, including his most recent album title ‘Rave & Roses’. Trippy teddy bear and toadstool prints feature, and fave taglines like ‘ANOTHER BANGER!’, are branded across oversized tees, hoodies and skater style sets.
Price points range from £12-£65
