boohooMAN have just launched a 50+ piece active collection fronted bodybuilder Andrei Deiu’, fitness entrepreneur Simeon Panda and mixed martial artist Jon Jones.
Joining forces for the first time in a combined shoot- the three megastar athletes, showcase boohooMAN’s biggest activewear collection to date.
Shot in the Amboy Salt Flats, California, the mood of the concept is reflective of an infinite landscape aligning with the core messaging of a limitless mindset when it comes to health and fitness. Mirrored gym equipment is used throughout the shoot to emphasise a futuristic feel which holds a metaphorical mirror up to each person’s individual goals. In line with the tech trend of coding graphics, the whole concept is brought together with this algorithmic treatment.
It was important that we portrayed fitness as a way of life through the shoot and the athletes. We live in a digital age so I wanted to balance this essence with shooting activewear as a lifestyle look – we combined the garments with key streetwear trends throughout.Cleveland Campbell, Brand Manager
I feel very privileged to be working with such a well-recognised brand and being one of the young faces for the boohooMAN activewear line. I love the fact the clothing is made for anyone’s budget but still gives you the feeling of being stylish and on trend. The shoot was an amazing experience and something I will never forget and I feel like the content that you will see is going to be impressive.Andrei Deiu’
Was a great honour and privilege to be able to resign and extend my partnership with such a strong brand like boohooMAN. I look forward to working together on some amazing looks and feels. The location we just used for the last shoot was really artistic and can’t wait to show the world what we came up with.Jon Jones
It is a pleasure working with boohooMAN and wearing the active range, because they are great fits, perfect for exercising. The styles and designs are always trend setting like no other brand. boohooMAN helps me look great in and outside of the gym.Simeon Panda
The range, available in sizes XS – 2XL caters to every build by offering a variety of sizes, and exclusively available to be purchased as tops and bottoms separately.
Heavily consisting of khaki and reflective colourways, emerged with a unique panelling detail, boohooMAN active collection is made up of a brand that offers affordable, suitable and trend led fashion to all.
The range consists of muscle fit, and tapered matching tracksuit sets channelling subtle official MAN branding into the designs, mixed with attention to detail nylon utility and reflective leggings, tee’s short’s.
With over 50 pieces, this stand out collection also includes a mix of puffer gilet jacket and snoods to cater to every occasion, no matter the weather!
Active is progressively becoming a bigger focus for us year on year. To have three elite athletes front this campaign goes to show how passionate we are about this sector.Samir Kamani (CEO)