We are more than proud to support pride and the LGBT community. After the success of our Pride launch last year, this time we thought we’d go even bigger. Introducing our capsule designed collection to empower, embrace, support & celebrate love in all of it’s form.

The concept behind the latest range created our Love Is Love campaign to which gender is at the forefront as each design featured is available in varius colourays, tones, fits and sizes. Subtle in design yet vocal in it’s message, purple, pink, blue and grey form the base of the range while an edit of the collection celebrated Pride through the use of the well known rainbow flag.

Slogan prints play a huge part in the messaging behind the collection. The love is love hoodie can be worn so that when holding hands it continually reads love is love, love is love…. while more impactful designs read f**k hate with flower asterisks and love is a terrible thing to hate.

The inspiration behind the collection derives from the celebration of love, whether you are part of the LGBTQ+
community or you are someone that supports love in all of its forms the range encourages you to embrace the freedom to be yourself. To show our support for the campaign, 10% of proceeds will be donated to both The Rainbow Fund & Terrence Higgins Trust.


The Rainbow Fund is a Brighton and Hove based grant-giving fund for local LGBT and HIV/AIDS organisations. It was set up by Gscene editor, James Ledward and Lib Dem Councillor Paul Elgood following the fundraising for the City’s groundbreaking AIDS Memorial, to provide a living legacy for the project. The Rainbow Fund has benefited from a range of high profile events and activities, has a role in maintaining the AIDS Memorial (should damage occur) and is registered as a not-for-profit Community Interest Company. Everyone at the Rainbow Fund is a volunteer, with no salaries, offices or overheads to fund out of donated money.


Terrence Higgins Trust is the UK’s leading HIV and sexual health charity, working to end HIV transmission, support and amplify the voices of people living with HIV and enable all people to enjoy good sexual health.


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