This May, boohooMAN will be dropping their first Summer Smarts edit with the professional footballer and Leicester City midfielder James Maddison.
Following in the footsteps of current ambassadors Dele Alli & Leon Bailey, the 24 year old Coventry native will be the 3rd pro footballer to collaborate with the online fashion brand.
The 10 piece collection features a variety of classic, smart silhouettes and subtle, soft colourways. Hues of earthy tones are combined with relaxed fits, matching sets, and lightweight fabrics to create a simplistic range that suits all – perfect for summer.
‘‘We’ve had our eye on James for some time now. He’s a sick player and his style is on point. Glad to have him front our latest campaign and officially join the boohooMAN family!’’Samir Kamani, CEO of boohooMAN
The collection will be launching globally on boohoo.com and boohooMAN.com on Wednesday 19th May.