We welcome the MAN of the moment, Kem Cetinay, to the boohooMAN family as our new brand ambassador.

Not only have we teamed up with one of the most talked about Love Island contestants ever! We’ve collaborated to bring you the exclusive #boohooMANxKem collection which includes some swanky distressed tees, skinny jeans, hoodies and a selection of smart shirts.

We flew over to the sunny coast of Monaco to shoot the collection:

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